Creative
OUA - Flying Laptops
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Role: Strategy Direction. Creative Director. Writer.
Open Universities Australia had grown from number six in the market place to the number one provider offering access to higher education online.
Although previous campaigns had achieved above expected results, it was clearly time for a change of direction.
We developed a new strategy with OUA and created a new campaign direction to reflect the leadership story of the brand.
This campaign consolidated OUA as the leading on-line service provider for University degrees, growing the market share once again.
OUA - Going Away Party
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Role: Creative Strategy. Creative Director. Writer.
Our work on the Open Universities Australia brand began a new name recommendation and re-branding program. It was 6th in the market place for on-line education.
The brand was launched mainstream with this television campaign, aimed at convincing middle management that they could in fact go back to university without leaving their jobs.
Student registrations increased by 200%. With subsequent work, Open Universities Australia became the number one off campus education provider.
Hardys Wine - Generations
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Role: Creative Director. Writer.
Very few wine brands in Australia can boast 6 generations of winemakers in the family. Hardys wanted to remind Australia that continuity of family heritage and knowledge matters in wine making.
OUA - Competitor
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Role: Creative Director. Writer.
More examples of the results driven Open Universities Australia work.
TAFE - Fireman
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Role: Strategy Direction. Creative Director. Writer
A Victorian Government campaign to convince older people to access TAFE for a career start, upgrade or change.
TAFE - Receptionist
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Role: Strategy Direction. Creative Director. Writer.
A Victorian Government campaign to convince older people to access TAFE for a career start, upgrade or change.
Wine Australia
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Role: Creative Strategy. Creative Director. Writer.
Australian Wine wanted to make more of a mark in Europe. This video was created to sell the story of Australian wine and convince UK distributors that new world wine from Australia is a fresh and valuable option.
WA Outback
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Role: Creative Strategy. Writer.
The outback story is a critical one for the survival and care of the outback. This video went a long way to educate people in the city with issues affecting the health of the outback.
Production by storyworld.com.au
Royal Children's Hospital
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Role: Creative Strategy. Creative Director. Writer.
Hands Up for our kids – A fund raising story for the Royal Children’s Hospital in Melbourne.
For production of brand videos please visit www.storyworld.com.au