I am a writer. 

I write copy across brand, experience, fundraising and retail.

I write brand stories, creative strategy, and brand positioning.

I believe in finding the right idea to ground and focus creative – to give creative executions relevancy and meaning – a chance to be persuasive and successful.

While Creative Director at Ogilvy and Mather, we won the Myer account and transformed from a mid-sized agency to the one of the largest in the country.

I have worked with global creative teams as a writer and Creative Director, and collaborated to create many enduring campaigns for brands like Huggies, Continental Foods, Open Universities Australia, Dove and Myer. 

I co-founded a small agency, Three Wise Women, where we created several successful campaigns for clients like RMIT, Principals Australia, and Sunbeam.

I have created campaigns for brands with memorable and enduring positioning lines that have lived well past the life of a single campaign.

I have lived brands and helped to develop and grow them. 

I was Creative Partner at a Management Consultancy where I helped clarify brand positioning, and told brand stories from a creative perspective with customer and evidence-based understanding.

I have teamed with designers to create brand guidelines, brand identity and architecture for a range of small and large clients.

I’m available for projects and campaign work as a copywriter, in creative strategy or as a Creative Director. Contract or freelance.

Please contact:

hello@leighrodgers.com.au